Our Story

Hi there, my name is Emma. I live in Queensland, Australia and I'm a mum to two beautiful girls; Indi and Ivie. I am the owner and designer of Peggy Road, coffee lover and self confessed homebody. A comfy outfit with a coffee in hand while creating new designs is my happy place.

I have always been a creative at heart, having worked in my own floristry business for the last seven years, I decided to start a new venture and challenge and add fashion designer to my list.

With my love for fashion, in particular comfy "home" outfits and a head full of ideas and creativity, I dove deep into the design process and finding a manufacturer. After many late nights, early mornings, a few too many coffees, a lot of laughs, most certainly many tears and "I give up" moments....Peggy Road was born.

I look forward to taking you along on my journey (which you can follow on my Instagram page). I share (almost too much) on there, taking you behind the scenes of my brand, growing a business, family life, the juggle and struggle of mum/biz life and I love a good poll or two!

Thank you for being your here.

Emma x 

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