Our Story

Hi there, my name is Emma. I live in Queensland, Australia and I'm a mum to my two beautiful girls; Indi and Ivie. I am the owner and designer of Peggy Road, coffee lover, IVF warrior, over-sharer and self confessed homebody. A comfy outfit with a coffee in hand while creating new designs is my happy place.

I have always loved matching with my girls. I think I got a little of that from my mum who used to sew us matching dresses when I was a little girl. Now that I have my own daughters, I definitely have fun with matching our outfits. Although I know they will eventually grow out of wanting to match with mum (insert sad face), I am taking full advantage of the opportunity while they're still young and don't find it embarrassing! 

So how did Peggy Road come about? With my love for fashion, matching outfits and a head full of ideas and creativity, I dove deep into the design process and finding a manufacturer. After many late nights, early mornings, a few too many coffees, a lot of laughs, most certainly many tears and "I give up" moments....Peggy Road was born.

Peggy Road is all about feeling comfy and looking cute, regardless if you're out and about but especially if you're lounging around in the comfort of your home.

Every sleepwear pattern has either been designed by myself or created and hand painted by young talented Australian artists.

We (meaning I!) pride ourselves on our beautiful, comfortable, high quality clothing and sleepwear. We have received hundreds of reviews from our customers commenting on the quality of our loungewear, pyjamas and dresses. Although we are a relatively new brand, having launched in May 2020, we are making a name for ourselves on our Instagram. We have grown our page to a small community of like minded women and mums who love cute and comfy clothes and in particular fun matching pyjamas.

I look forward to taking you along on my journey (which you can follow on my Instagram page). I share just about everything on there, taking you behind the scenes of my brand, growing a business, family life, our IVF journey to baby #3, the juggle and struggle of mum/biz life and I definitely love a good poll or two!

Thank you for being here and for all the love and support I have received since launching. I appreciate each and every single one of you!

Emma x