Our Story

Hi there, my name is Emma and I am the founder of Peggy Road. I live in Queensland, Australia and I'm a mum to two beautiful girls. You can also add coffee lover, IVF & miscarriage warrior and self confessed homebody to that list.

My comfort zone and happy place is pretty simple; lounging at home in none other than Peggy Road pjs or loungewear, a hot coffee in one hand and either my phone, tv remote or book in the other.

Peggy Road came about in early 2020. I owned my own wedding floristry business for seven years prior, but as covid was starting to rear it's head around, weddings started to become scarce. And to be honest, I was starting to lose the joy in creating wedding bouquets. As beautiful as they were, my heart just wasn't in it anymore.

I always had a love for fashion and matching outfits and have always been a creator at heart. I decided to leave floristry and dive head first into creating a fashion brand all around cute comfort, oh; and matching. Now into our fourth year, the brand has evolved and changed. Although there are less matching outfits, one thing that hasn't changed and is at the absolute forefront in everything we (or I) create is, comfort. 

Originally (and still) known for our buttery soft (+ vibrant, cute and colourful) sleepwear, now into our fourth year, we have grown our range to include high waisted swimwear and breastfeeding essentials for mums.

Thank you for your continued support over the last four years. I can't wait to show you what is in store for 2024.

Emma x