Our Story

Hi there, my name is Emma and I am the founder of Peggy Road. I live in Queensland, Australia and I'm a mum to two beautiful girls. You can also add coffee lover, IVF & miscarriage warrior and self confessed homebody to that list.

My comfort zone and happy place is pretty simple; lounging at home in none other than Peggy Road pjs or loungewear, a hot coffee in one hand and either my phone, tv remote or book in the other.

Peggy Road came about in early 2020. I owned my own wedding floristry business for seven years prior, but as covid was starting to rear it's head around, weddings started to become scarce. And to be honest, I was starting to lose the joy in creating wedding bouquets, as beautiful as they were, my heart just wasn't in it anymore.

I always had a love for fashion and matching outfits and have always been a creator at heart. I decided to leave floristry and dive head first into creating a fashion brand all around cute comfort, oh; and matching. Now into our third year, the brand has evolved and changed. Although there are less matching outfits, one thing that hasn't changed and is at the absolute forefront in everything we (or I) create is, comfort. 

Known for our buttery soft (and super cute and colourful) pyjamas, our sleepwear patterns are either designed by myself or created by talented Australian artists. Bright and beautiful art on sleepwear just works and I am so glad there are so many of you who think the same.

Thank you for reading if you got this far, and thank you for your continued support. I have big plans for Peggy Road and can't wait to take you along for the ride. 

Emma x